How Kangaroo runs your campaigns.
No mystery. No black-box dashboards. Here is exactly what happens from the day you sign to the day we hit target ROAS.
Five-step campaign process
Discovery
We audit your existing spend, channels and creative to find what is working and what is burning budget. You leave the first call with a clear picture of where the money is going.
- Ad account audit and waste report
- Competitor landscape snapshot
- Channel opportunity map
Strategy
We build a media plan tied to your actual revenue goal, not a vanity metric. Budget allocation, channel mix, audience targeting and creative brief all get locked in before a dollar moves.
- Media plan with budget allocation
- Audience and targeting brief
- Creative brief and approval checklist
Build
Our team builds campaigns, loads creative, sets up pixels and attribution, and runs QA. You review and approve before anything goes live.
- Campaign structure and ad group setup
- Pixel and conversion tracking install
- Creative QA and client approval sign-off
Launch
Campaigns go live on schedule. We monitor performance in the first 48 hours and make immediate adjustments if any channel underperforms out of the gate.
- 48-hour launch monitoring report
- Live dashboard access for the client
- First-week pacing confirmation
Optimize
Every week we run creative tests, trim underperforming audiences and shift budget toward what is working. Monthly strategy reviews set the direction for the next 30 days.
- Weekly performance report with action items
- Monthly strategy review and budget reallocation
- Continuous A/B test log with decisions
Tools and platforms we run
Reporting you can actually use
Weekly Report
Every Monday you receive a plain-English performance report: spend, impressions, clicks, conversions, ROAS and the one thing we are changing that week.
Monthly Strategy Review
A 45-minute call with your account lead. We review the month, reset priorities and confirm budget allocation for the next 30 days.
24/7 Dashboard Access
Live data is always one click away. Your dashboard shows spend, performance and attribution in real time so you never wait on us for a number.
Common questions
Ready to get started?
Tell us your goals. We will have a media plan back within 48 hours.
Start a Campaign