DSP Buying Across Premium Inventory
We buy across display, video, native, audio and CTV through top-tier DSPs with access to premium publisher inventory.
Programmatic
Automated multi-channel buying with real-time optimization.
We run programmatic display, video and audio campaigns across premium inventory through our DSP partnerships. Contextual targeting, behavioral layering and full retargeting baked in.
Display + Video
Audio and CTV in one buy
Real-time
Bid optimization
Contextual + Behavioral
Targeting layers
What's Included
All programmatic channels. One integrated strategy.
Contextual and Behavioral Targeting
Reach buyers based on what they are reading, watching and searching in real-time, layered with behavioral audience data.
Frequency Capping
We cap frequency across channels to protect your brand from ad fatigue and avoid wasting budget on over-served users.
Programmatic Video
Pre-roll and mid-roll video ads placed across news, entertainment and sports inventory with view-through attribution.
Retargeting Integration
Website visitors and CRM audiences get retargeted across the programmatic ecosystem at lower CPMs than social platforms.
Brand Safety Controls
Ads only run on verified, brand-safe inventory. We configure exclusion lists and use third-party verification tools.
How We Run It
Precision buying from day one.
01
Audience and Inventory Strategy
We define target audiences, channel mix and inventory sources aligned to your campaign goals.
02
DSP Setup and Trafficking
Creative assets are trafficked across channels with targeting layers, frequency caps and brand safety controls configured.
03
Launch and Real-Time Optimization
Bids are optimized in real-time. Underperforming placements and audiences are cut. High performers get more budget.
04
Unified Attribution Reporting
Weekly reports consolidate performance across all channels so you see a clear picture of spend versus outcomes.
Who It's For
Programmatic works for any brand running multi-channel campaigns.
Auto Dealerships
Reach in-market auto shoppers across editorial, video and display at scale with full attribution.
Retail and Healthcare
Brand awareness campaigns across premium editorial inventory with contextual targeting around relevant content.
Regional and National Brands
Multi-market programmatic buying with geo-level performance breakdowns and unified reporting.
What We Deliver
What you get from a Kangaroo programmatic campaign.
Unified DSP strategy across all channels
Display, video, native, audio and CTV in one coordinated buy through top-tier DSP partnerships.
Contextual and behavioral targeting layers
Reach buyers based on what they are reading and searching, layered with behavioral audience data.
Brand safety controls and frequency capping
Ads only run on verified inventory. Frequency caps protect your brand from ad fatigue.
Unified attribution reporting
Weekly reports consolidate performance across all channels so you see a clear picture of spend versus outcomes.
FAQ
Common questions about programmatic advertising.
Ready to buy smarter across every channel?
Tell us your goals and current channels. We will map out a programmatic strategy within 48 hours.