Search Campaign Management
We build keyword strategy, match type structure and negative keyword lists that target buyers not browsers.
Google Ads
Search ads that capture buyers when they are ready to act.
Search, Performance Max, Display and Shopping campaigns managed for maximum return. No wasted spend. No black-box budgets. Clear attribution from click to sale.
Search + PMax
Campaign types managed
Zero black-box
Every dollar tracked
Weekly
Bid and creative optimization
What's Included
Every Google Ads campaign type, managed with discipline.
Performance Max Campaigns
We configure PMax with strong audience signals so the algorithm chases your actual buyers, not low-value traffic.
Google Shopping Feed Optimization
Feed titles, descriptions, custom labels and bidding strategies are optimized weekly to maximize product visibility.
Negative Keyword Pruning
We review search term reports weekly and cut irrelevant queries before they drain your budget.
Smart Bidding Configuration
Target CPA, Target ROAS and Maximize Conversion Value strategies are tested and tuned to your actual business margins.
Display and YouTube Remarketing
Website visitors and YouTube viewers get retargeted with display and video ads that bring them back at the right moment.
How We Run It
Structured campaigns built for continuous improvement.
01
Account Audit
We audit your existing Google Ads account for waste, structural issues and missed targeting opportunities.
02
Campaign Architecture
We rebuild or optimize your campaign structure with clean keyword segmentation and conversion tracking.
03
Launch and Bid Setting
Campaigns launch with smart bidding strategies configured to your actual ROAS or CPA targets.
04
Weekly Optimization
Search term pruning, bid adjustments, creative rotation and audience signal tuning happen every week, not monthly.
Who It's For
Google Ads works for any business capturing search demand.
Auto Dealerships
Search campaigns for vehicle-specific queries and PMax for inventory-level performance.
Retail and E-Commerce
Shopping campaigns with optimized product feeds and smart bidding tuned to margin targets.
Home Services and B2B
Search campaigns that capture high-intent service queries and local search demand.
What We Deliver
What you get from a Kangaroo Google Ads campaign.
Full account audit and waste report
We review your existing account structure, keyword coverage and search term reports to find and eliminate wasted spend.
Clean campaign architecture
Keyword segmentation, negative keyword lists and conversion tracking are built before a dollar moves.
Smart bidding tied to real outcomes
Target ROAS, Target CPA and Maximize Conversion Value strategies are tested and tuned to your actual margins.
Weekly optimization reports
Search term pruning, bid adjustments, creative rotation and audience signal tuning every week, not monthly.
FAQ
Common questions about Google Ads management.
Ready to stop wasting Google Ads budget?
Send us your account. We will audit it and send back a priority fix list within 48 hours.