Platform-Native Creative Strategy
What works on Meta does not work on TikTok. We build creative briefs and formats that match each platform's native behavior.
Paid Social
Social ads built for your audience, not a generic template.
Meta, TikTok, LinkedIn and YouTube campaigns with platform-native creative strategy. Every campaign is built from scratch around your actual buyers.
4 Platforms
Meta, TikTok, LinkedIn, YouTube
Platform-native
Creative strategy per channel
Weekly
Optimization cadence
What's Included
Everything from audience build to creative testing.
Lookalike and Custom Audiences
We build lookalike audiences from your buyer lists, website traffic and CRM data to reach new prospects who mirror your best customers.
A/B Testing at Every Level
Creative, headline, audience and offer testing runs continuously. Winners scale. Losers get cut within the same week.
Retargeting Integration
Website visitors, video viewers and lead form abandoners get a tailored follow-up message across all active platforms.
Lead Generation and Conversion Campaigns
Instant forms, landing page traffic and catalog sales campaigns are configured to your actual conversion goal, not vanity metrics.
Full-Funnel Reporting
Weekly dashboards show reach, frequency, CTR, CPL, ROAS and platform-level breakdowns so you always know where the money is working.
How We Run It
Built, tested and optimized every week.
01
Audience Mapping
We identify your core buyer segments across platforms and build cold, warm and retargeting audience layers.
02
Creative Briefing
We brief and approve platform-native creative for each audience stage from awareness to decision.
03
Launch and Test
Campaigns go live with structured A/B tests on creative and audience segments from day one.
04
Optimize and Scale
Weekly optimization cycles cut losers and scale winners. Budget follows performance data, not guesses.
Who It's For
Social ads work across industries when the targeting is right.
Auto Dealerships
Meta and TikTok campaigns targeting in-market buyers by ZIP, income and vehicle shopping behavior.
Retail and E-Commerce
Catalog ads and dynamic product retargeting that bring back browsers and convert window shoppers.
B2B and Home Services
LinkedIn campaigns targeting decision-makers and Meta lead-gen for service area businesses.
What We Deliver
What you get from a Kangaroo paid social campaign.
Platform-native creative strategy
Separate creative briefs for each platform. What works on Meta does not work on TikTok and we build accordingly.
Lookalike and retargeting audiences
We build audiences from your buyer lists, website traffic and CRM data to reach new prospects and bring back browsers.
Structured A/B testing from day one
Creative, headlines, offers and audiences are tested continuously. Winners scale within the same week.
Weekly performance dashboards
Reach, frequency, CTR, CPL and platform-level breakdowns delivered every week so you always know where the money is working.
FAQ
Common questions about paid social.
Ready to make your social budget work harder?
Tell us your platforms and goals. We will build a paid social plan and return it within 48 hours.