Cross-Platform Pixel and Audience Sync
We deploy and synchronize pixels across your website, Meta, Google, programmatic and CTV for unified audience building.
Retargeting
Bring back the buyers who were close.
Retargeting keeps your brand in front of website visitors, video viewers and past customers across every major platform until they are ready to act.
Cross-platform
Meta, Google, programmatic, CTV
Dynamic
Product and inventory retargeting
Sequential
Messaging that moves buyers down funnel
What's Included
Cross-platform retargeting that closes the loop.
Dynamic Product Retargeting
Show visitors the exact product or vehicle they viewed. Dynamic ads pull live inventory data so ads are always current.
Sequential Messaging
We design message sequences that move buyers from awareness to consideration to decision over time, not just repeat the same ad.
CRM and Email Retargeting
Upload your customer and prospect lists to build retargeting audiences on Meta, Google and programmatic platforms.
Exclusion Audiences
We exclude recent buyers and already-converted users from retargeting pools to protect ad spend and brand experience.
Frequency and Burnout Controls
Frequency caps and audience refresh windows prevent over-serving the same users and keep your ads welcome, not annoying.
How We Run It
Set up once. Runs and improves continuously.
01
Pixel and Audience Audit
We audit your existing tracking setup and identify gaps in pixel coverage, audience size and window durations.
02
Audience Architecture
We segment visitors by page viewed, recency and engagement level to build tiered retargeting audiences.
03
Sequential Creative Deployment
Message sequences are built for each audience tier and deployed across Meta, Google and programmatic in parallel.
04
Optimization and Pruning
Weekly reviews cut underperforming audience segments and creative. Frequency caps are adjusted based on conversion data.
Who It's For
Retargeting works for any business with a consideration cycle.
Auto Dealerships
Vehicle detail page visitors retargeted with dynamic inventory ads across Meta, Google and programmatic.
Retail and E-Commerce
Cart abandoners and product viewers retargeted with dynamic product ads until they convert.
B2B and Home Services
Lead form visitors and pricing page visitors retargeted with case studies and testimonial creative.
What We Deliver
What you get from a Kangaroo retargeting campaign.
Full pixel and audience audit
We review your existing tracking setup and identify gaps in pixel coverage, audience size and window durations.
Tiered audience architecture
Visitors are segmented by page viewed, recency and engagement to receive the right message at the right stage.
Sequential creative across every platform
Message sequences run across Meta, Google and programmatic in parallel so buyers see a consistent journey.
Frequency capping and exclusion audiences
Converted users are excluded within 24 hours. Frequency caps prevent over-serving and protect brand experience.
FAQ
Common questions about retargeting.
Ready to capture the buyers you almost closed?
Tell us your traffic volume and conversion goal. We will build a retargeting strategy within 48 hours.